Overview
Hatchin is a UK startup serving the creative and media industries. We partnered with their team from inception to conduct user research and design their MVP.
Hatchin
Product Design
User Research
AI
Imole Digital collaborated with Hatchin to transform the founder's vision into a market-ready MVP. Through strategic UX design and research, we helped shape the product's final direction and development.
"Working with Imole Digital was transformative for Toast91. Their team took the time to truly understand our mission of supporting vulnerable individuals through technology."
Heather
CEO/Founder at Toast91
Challenge
Our key challenge was developing a distinct networking platform for creative professionals that would differentiate itself from LinkedIn. Hatchin's mission to connect founders and professionals across creative industries required exploring unique visual approaches to bring the founder's vision to life.
Solution
Here were the results of us collaborating with Hatchin:
- Created a comprehensive design system aligned with brand guidelines
- Developed MVP designs for the platform
- Conducted extensive user research, including interviews and usability testing, to optimize the product for target audiences
- Designed an effective user onboarding process
